First App from Ripley's Believe It or Not! is Tough to Swallow

Ripley's allows users to sharpen their sword swallowing skills with
new app for iPhone, iPod Touch
ORLANDO, Fla. (July 29, 2011) - Sword swallowing. Yeah, there's an app for that - thanks to Ripley's Believe It or Not!
Ripley's first-ever app is called iSword, and was created for the iPhone and iPod Touch. It allows players to test the speed of their reactions in a sword swallowing game that unlocks iSword, a cutting-edge experience that utilizes the device's camera for a truly unique, virtual-reality sword swallowing simulation.
Ripley Entertainment Inc. has teamed up with Conjure to launch a range of apps to promote its amusement attractions, publications and to extend its brand.
Ripley iSword also features:
  • Spreads from Ripley's Believe It or Not! Strikingly True, Ripley's new annual that comes out on September 13
  • Sword swallowing stories
  • Full listings for all Ripley's Believe It or Not! attractions
Ripley iSword is a free app available through Apple's iTunes store.
"The volume of strange and amazing material within our archives provides almost limitless development opportunities for this media," said Norm Deska, Executive Vice President of Licensing for Ripley Entertainment.
"We're delighted to be working with Ripley's," said Sam Clark, Managing Director of Conjure. "The diverse content and rich history offer unparalleled creative opportunities across the mobile space. Ripley iSword has given us a chance to focus on one fascinating area of the Ripley's experience, marrying games with interesting facts and details of the annual and worldwide attractions.
For more information on Strikingly True, please visit
Media Contact:
For Ripley Entertainment Inc.
Tim O'Brien
VP Communications
615-646-7465 - office
615-496-5949 - cell
About Ripley Entertainment
Ripley Entertainment Inc. (, keepers of the venerable Ripley's Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 12 million annually at its 80 attractions in 11 countries. In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley's Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.