ICON Park introduces the ICON Park Play Pass

All-access pass provides entry to top attractions, major shopping and dining discounts

ORLANDO, Fla. (Feb. 18, 2020) — Your visit to I-Drive just got an upgrade, thanks to ICON Park’s newest offering.
The entertainment destination today announced the release of the ICON Park Play Pass. The pass allows visitors to experience ICON Park like never before with an all-access ticket to exciting attractions along with major food, drink and retail discounts.
For just $65 per person, guests can save more than 45 percent, the Play Pass unlocks everything ICON Park offers, including entrance to world-renowned attractions and discounts at a broad selection of funky bars, restaurants and retail stores. The new package is now available online and in person.
With a Play Pass, guests will receive one entry to:
  • The Wheel at ICON Park
  • Madame Tussauds Orlando
  • SEA LIFE Orlando Aquarium
  • Orlando Starflyer
  • Pearl Express Train
  • 7D Dark Ride Adventure
  • Arcade City $5.00 Play Card
Foodies won’t want to miss out on incredible dining discounts at ICON Park’s refined eateries with the Play Pass. They can enjoy up to 20 percent off at favorites like the Sugar Factory, Tin Roof, Mikado, Shake Shack, Ox Grill and more. Play Pass holders also get exclusive access to all-day happy hour at ICON Park’s Lawn Bar, Deck Bar and Wheelhouse Bar.
But no trip to ICON Park is complete without a little shopping. Play Pass holders can shop ’til they drop and save big at ICON Park’s amazing stores. They receive up to 25 percent off on favorite brands like Tervis, Sunglass Boutique, Flip Flop Shop, The Wheel Gift Shop and more.
Finally, visitors can commemorate their trip with a digital photo package from ICON Park. The Play Pass gets guests free digital pre-ride photos of The Wheel and 50 percent off printed photos.
“Whether you’re a tourist or a local, our new Play Pass is the perfect way to experience ICON Park,” said Chris Jaskiewicz, president and CEO of ICON Park. “We have so much to offer at ICON Park and we are eager to share our attractions, restaurants and shops. The Play Pass is a fun and affordable option for everyone.”
The best part about the Play Pass: Guests don’t have to use it all at once! The pass is valid for 30 days from date of purchase.
To learn more about ICON Park, visit: https://iconparkorlando.com.
About ICON Park
ICON Park™ is a 20-acre, walkable entertainment destination in the heart of Orlando’s International Drive. A perfect place to ride, dine, drink and explore, ICON Park has more than 40 amazing restaurants, funky bars, boutique shops and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air. Guests at ICON Park can visit SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, Arcade City, 7D Dark Ride Adventure and StarFlyer Orlando, the world’s tallest swing ride. Free parking is available in a multi-level, on-site garage, just steps from all the action. Learn more at ICONParkOrlando.com. Follow ICON Park on social media @ICONParkOrlando.
Media Contact
Will Wellons
Wellons Communications