36,000 SF of Immersive Dining and Entertainment Experience Coming to Pointe Orlando
BRIXMOR PROPERTY GROUP AND LIVE!
HOSPITALITY & ENTERTAINMENT INK LEASE FOR 36,000 SQUARE FOOT IMMERSIVE
DINING AND ENTERTAINMENT EXPERIENCE
AT POINTE ORLANDO
Space to be anchored by nationally
acclaimed concepts Sports & Social
and PBR Cowboy Bar
NEW YORK (Aug.
26, 2022) – Brixmor Property Group Inc. (NYSE: BRX) and Live! Hospitality &
Entertainment, a division of The Cordish Companies, have signed an agreement to
bring best-in-class dining and entertainment to Pointe Orlando. Located on
International Drive, Pointe Orlando is just a short drive from Orlando,
Florida’s major theme parks, and across the street from the Orange County
& Entertainment plans to develop approximately 36,000 square feet of
immersive indoor and outdoor space anchored by nationally acclaimed concepts
Sports & Social and PBR Cowboy Bar, as well as an incredible outdoor Live!
Plaza that will serve as the living room of the community, offering a
year-round gathering place for special events, live music, sports watching, and
festivals. Two additional concepts will be announced at a later date. The
target opening date for the new dining and entertainment hub is 2024.
“We are proud to
work with Brixmor Property Group to bring a world-class dining and
entertainment experience to Pointe Orlando. The caliber of Brixmor’s industry
leadership, the celebrated reputation of Pointe Orlando and the evolvement of
the heart of Orlando’s tourism corridor make this a game-changing development,”
stated Reed Cordish, Principal of The
and CEO of Live! Hospitality & Entertainment.
Social and PBR Cowboy Bar venues are located in high-profile entertainment and
lifestyle districts, world-class casino resort destinations, and adjacent to
professional sports stadiums around the country. Together, the concepts have
nearly 20 locations nationwide including The Battery adjacent to Truist Park in
Atlanta; Ballpark Village adjacent to Busch Stadium in St. Louis; Texas Live!
in the Arlington Entertainment District; and Live! Casino & Hotel
Philadelphia in the South Philadelphia Sports Complex.
Social is a powerhouse restaurant and bar concept that brings elevated food and
drink offerings, premier sports watching, live music, and social games all
under one roof. Guests can expect a full menu of made-from-scratch gameday
favorites, curated cocktails and specialty drinks, including its signature
Crush selection, and a variety of beer from national brews and local favorites.
Sports & Social will host special food-focused events throughout the week
including a can’t-miss brunch experience on Saturdays and Sundays featuring its
famous #brunchtails table drinks and menu favorites like avocado toast, savory
breakfast skillets, and its signature Chicken & Bliss.
The venue will
feature one of the best sports watching experiences in the region with its
premier game-day Sports Watch activations. Outfitted with state-of-the-art
technology, the space will boast an impressive LED display at its centerpiece
that will show multiple games and sporting events at once. Guests will also be
able to enjoy live music throughout the week, as well as a wide variety of
social games such as skee-ball, foosball, pop-a-shot, arcade games, shuffleboard,
and Beirut. Sports & Social will have ample seating inside and out,
including multiple signature bars, as well as an indoor/outdoor bar that flows
out to the Live! Plaza.
Each location of
Sports & Social has been uniquely designed with careful attention to every
detail by some of the highest profile firms in the world including ICRAVE,
Jeffrey Beers International and Knauer Incorporated. Sports & Social at
Pointe Orlando is being designed by ICRAVE, an internationally acclaimed
award-winning strategy, design, and development firm. Based in Miami and New
York City, ICRAVE has been leading the design for Sports & Social’s growth
COMBINATION OF ‘COWBOY COOL’ AND BIG-TIME ENTERTAINMENT
America’s original extreme sport, the iconic PBR Cowboy Bar lives up to its
legendary namesake, Professional Bull Riders, which embodies toughness,
determination, and a true spirit of independence. PBR Cowboy Bars fuse that
spirit with first-class hospitality, bringing an authentic country western
experience that marries an electric combination of ‘cowboy cool’ and big-time
“Our PBR Cowboy
Bar concept continues to expand thanks to staying true to our brand and an
extraordinary partnership with Live! Hospitality & Entertainment,” said PBR
CEO and Commissioner Sean Gleason. “PBR Cowboy Bars are now located in 10
cities around the country. It is incredibly exciting for our brand and for our
fans to expand our Cowboy Bar concept to Florida.”
The venue will
feature a professionally endorsed mechanical riding bull, multiple signature
bars, and private VIP booths, offering an incredible venue for celebrating
special occasions and hosting private events. The soul of PBR Cowboy Bar comes
alive through its great entertainment, the best in country music, and its rich
traditions. PBR Cowboy Bar venues have welcomed some of the biggest names in
country music including Luke Bryan, Old Dominion, and Justin Moore.
Additionally, each PBR Cowboy Bar recognizes Freedom Friday, a night of
appreciation once a month for all military personnel, veterans, first
responders and public service members.
is a welcoming and unique dining and entertainment destination that embraces
sophisticated fun with or without the kids. In addition to our current food and
beverage and entertainment offerings, Sports & Social, PBR Cowboy Bar and
the outdoor Live! Plaza will elevate the overall experience to new heights and
will set a new standard on I-Drive and beyond for locals and visitors to the
Orlando area,” said James Taylor, CEO and President of Brixmor Property Group.
Adjacent to the
Orange County Convention Center on International Drive, The Pointe in Orlando
is an open-air entertainment destination featuring local and brand-name
restaurants and bars, including The Capital Grill, Maggiano’s Little Italy, The
Oceanaire Seafood Room and The Hampton Social. Entertainment options include
Orlando’s only Main Event Entertainment, WonderWorks, Improv Comedy Club, and
Blue Martini. For more information, visit www.pointeorlando.com