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See the World's Most Expensive Dress at Ripley's

Ripley's Believe It or Not!
8201 International Dr.
Orlando, FL  32819
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Orlando, FL (November 1, 2017) For a limited time, you can see the iconic dress Marilyn Monroe wore when she famously sang “Happy Birthday, Mr. President” to John F. Kennedy on May 19, 1962 for his 45th birthday gala at Madison Square Garden. The dress will be on display for a limited engagement at Ripley’s Believe It or Not! on International Dr. in Orlando, FL.
On November 17, 2016, Ripley’s Believe It or Not! set a new Guinness World Record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million.
Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.
“This is the most famous item of clothing in twentieth-century culture,” says Edward Meyer, VP of Exhibits & Archives for Ripley’s Believe It or Not!. Meyer has been acquiring items for Ripley’s for over 39 years and placed the winning bid on the dress. “It has the significance of Marilyn, of JFK, and of American politics.”
With the dress, other items from Kennedy’s birthday gala will be on display, along with other Marilyn memorabilia.
The dress will be on display for a limited engagement, starting on Thursday, November 9, 2017, and leaving after the new year.
Ripley’s will be showing free outdoor Marilyn Monroe movies on select Saturdays in December.
Films and show times will be announced soon. Please visit and for the most up-to-date information.